Brushlink
Brushlink is a smart oral care platform that helps users improve brushing habits through connected brushing guidance, progress tracking, and a redesigned mobile experience.
Platform Vision
Brushlink needed a mobile experience that made smart oral care feel simple, helpful, and easy to use every day.
The existing product already had a strong purpose: helping users improve brushing performance through real-time guidance, clinical scoring, and connected toothbrush tracking. The design challenge was to improve the app experience so users could understand their progress, follow guidance more easily, and build better oral care habits without feeling overwhelmed. The goal was to make the app feel more modern, clear, friendly, and supportive for both adults and children.
Mobile App Revamp
The Brushlink app revamp focused on improving usability, visual clarity, and the overall brushing journey. We refined the mobile experience around key user actions such as device connection, brushing guidance, performance tracking, progress review, rewards, and dental habit improvement. Since the app pairs with the Brushlink device through Bluetooth and provides real-time brushing feedback, the interface needed to feel reliable, simple, and easy to follow during an active brushing session. The new design direction helped make the product feel more polished, intuitive, and aligned with modern health and wellness apps.
Brushing Guidance Experience
The brushing guidance flow was designed to help users understand what to do, how they are performing, and where they can improve. Instead of making the experience feel technical, the interface was structured around simple visual feedback, clear progress indicators, and easy-to-understand brushing results. The goal was to turn brushing data into useful guidance that users could act on immediately. This helped create a more supportive experience where users are not just tracking activity, but learning how to improve their brushing habits over time.
Brushlink Junior
Brushlink Junior was designed as a child-friendly version of the Brushlink experience. The goal was to make brushing feel more fun, encouraging, and easy for younger users. Children need a different experience than adults, so the Junior version focused on playful visuals, simple interactions, friendly feedback, and motivation-based progress. The design helped transform daily brushing into a more engaging routine, giving children a clearer sense of achievement while also supporting better oral hygiene habits.
Parent & Child Experience
Brushlink Junior needed to work for two types of users: children who complete the brushing activity and parents who want to understand progress. The child experience was kept simple, visual, and rewarding, while the parent-facing layer focused on clarity, habit tracking, and confidence. This balance helped make the product useful for families without making the child experience feel too serious or complicated. The result was a junior app experience that felt playful for children and practical for parents.
Health-Tech Usability
For a health-focused mobile app, trust and clarity are extremely important. Brushlink’s product is built around improving oral health habits through smart tracking, real-time guidance, and brushing scores based on clinical evidence. The design had to communicate this value clearly while keeping the experience approachable for everyday users. We focused on clean layouts, clear hierarchy, easy navigation, friendly messaging, and simplified data presentation so users could understand their brushing performance without confusion.
